In this privacy statement, we, Milo's Good Stuff GmbH (hereinafter "Milo's"), explain how we collect and process personal data. This is not an exhaustive description; if necessary, other data protection declarations or general terms and conditions, conditions of participation and similar documents regulate specific matters. Personal data means any information relating to an identified or identifiable individual. If you provide us with personal data of other persons (e.g. family members, data of work colleagues), please make sure that these persons are aware of this privacy policy and only share their personal data with us if you are allowed to do so and if this personal data is correct. This Privacy Policy is designed to comply with the requirements of the EU General Data Protection Regulation ("GDPR"), the Swiss Data Protection Act ("DPA") and the revised Swiss Data Protection Act ("revDSG"). Whether and to what extent these laws are applicable depends on the individual case and the legal scope of application.

Responsible
The data controller for the data processing activities we describe here is Milo's Good Stuff GmbH (Kembserweg 19, 4055 Basel). If you have any data protection concerns, you can send them to us at the following contact address (Milo's Good Stuff GmbH, Kembserweg 19, 4055 Basel, cookies@bakedbymilo.com).

Collection and processing of personal data
We primarily process the personal data that we receive from our customers and other business partners in the course of our business relationship with them and other persons involved in it, or that we collect from their users when operating our websites, apps and other applications. To the extent permitted, we also take certain data from publicly accessible sources (e.g. debt collection registers, land registers, commercial registers, press, Internet) or receive such data from authorities and other third parties. In addition to the data about you that you give us directly, the categories of personal data that we receive about you from third parties include, in particular, information from public registers, information that we learn in connection with official and legal proceedings, information in connection with your professional functions and activities (so that we can, e.g. (e.g. so that we can conclude and process transactions with your employer with your help), information about you in correspondence and meetings with third parties, creditworthiness information (insofar as we process transactions with you personally), information about you that people close to you (family, advisors, legal representatives, etc.) give us so that we can conclude or process contracts with you or involving you (e.g. references, your address for deliveries, full addresses, etc.). References, your address for deliveries, powers of attorney, information on compliance with legal requirements such as anti-money laundering and export restrictions, information from banks, insurance companies, sales and other contractual partners of ours on the use or provision of services by you (e.g. payments made, purchases made), information from the media and Internet about you (where this is appropriate in the specific case, e.g. in the context of a job application, press releases, etc.). e.g. in the context of an application, press review, marketing/sales, etc.), your addresses and, if applicable, interests and other sociodemographic data (for marketing), data in connection with the use of the website (e.g. IP address, MAC address of the smartphone or computer, information about your device and settings, cookies, date and time of visit, pages and content accessed, functions used, referring website, location information).

Purposes of data processing and legal basis
We use the personal data we collect primarily to conclude and process our contracts with our customers and business partners, in particular in connection with the sale of baked goods with our customers and the purchase of products and services from our suppliers and subcontractors, as well as to comply with our legal obligations at home and abroad. If you work for such a customer or business partner, your personal data may of course also be affected in this capacity. In addition, we process personal data of you and other persons, to the extent permitted and deemed appropriate, also for the following purposes, in which we (and sometimes third parties) have a legitimate interest corresponding to the purpose:

• Offering and further developing our offers, services and websites, apps and other platforms on which we are present;
• Communicating with third parties and processing their requests (e.g. applications, media inquiries);
• Testing and optimizing procedures for needs analysis for the purpose of directly addressing customers as well as collecting personal data from publicly available sources for the purpose of customer acquisition;
• Advertising and marketing (including the organization of events), insofar as you have not objected to the use of your data (if we send you advertising as an existing customer of ours, you can object to this at any time; we will then place you on a blocking list against further advertising mailings);
• Market and opinion research, media monitoring;
• Assertion of legal claims and defense in connection with legal disputes and official proceedings;
• Prevention and investigation of criminal offenses and other misconduct (e.g., conducting internal investigations, data analyses to combat fraud);
• Guarantees of our operations, in particular IT, our websites, apps and other platforms;
• Video surveillance to maintain housekeeping rights and other measures for IT, building and facility security and protection of our employees and other persons and assets belonging to or entrusted to us (such as access controls, visitor lists, network and mail scanners, telephone records);
• Acquisition and sale of businesses, companies or parts of companies and other corporate transactions and related transfers of personal data, as well as business management measures and where necessary to comply with legal and regulatory obligations and Milo's internal rules.

If you have given us consent to process your personal data for certain purposes (for example, when you register to receive newsletters or conduct a background check), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and we need such a basis. Consent given can be revoked at any time, but this has no effect on data processing that has already taken place.

Cookies / tracking and other technologies related to the use of our website
We typically use "cookies" and similar technologies on our websites and apps that identify your browser or device. A cookie is a small file that is sent to or automatically stored on your computer or mobile device by the web browser you are using when you visit our website [or install App]. When you visit this website again [or use our app], this allows us to recognize you even if we do not know who you are. In addition to cookies that are only used during a session and deleted after your website visit ("session cookies"), cookies can also be used to store user settings and other information for a certain period of time (e.g. two years) ("permanent cookies"). However, you can set your browser to reject cookies, store them for one session only, or otherwise delete them early. Most browsers are preset to accept cookies. We use persistent cookies i) so that you can save user preferences (e.g., language, autologin), ii) so that we can better understand how you use our offers and content, and iii) so that we can show you offers and advertisements tailored to you (which may also happen on other companies' websites; however, they will not learn from us who you are, if we even know, because they will only see that their website has the same user who was on a particular page with us). Some of the cookies are set by us, and some are set by contractors with whom we work. If you block cookies, certain functionalities (such as language selection, shopping cart, ordering processes) may no longer work. We also include visible and invisible image elements in our newsletters and other marketing emails in part and to the extent permitted, by retrieving them from our servers we can determine whether and when you have opened the email so that we can measure and better understand how you use our offers and tailor them to you here as well. You can block this in your email program; most are preset to do so. By using our websites and apps and agreeing to receive newsletters and other marketing emails, you consent to the use of these techniques. If you do not want this, then you must set your browser or email program accordingly, or uninstall the app if this cannot be adjusted via the settings.

We sometimes use Google Analytics and similar services on our websites. This is a service provided by third parties that may be located in any country in the world (in the case of Google Analytics, it is Google Ireland (based in Ireland), Google Ireland relies on Google LLC (based in the USA) as an order processor (both "Google"), www.google.com), with which we can measure and evaluate the use of the website (not on a personal basis). Permanent cookies set by the service provider are also used for this purpose. We have configured the service so that the IP addresses of visitors are shortened by Google in Europe before being forwarded to the USA and thus cannot be traced. We have turned off the "Data Forwarding" and "Signals" settings. Although we can assume that the information we share with Google is not personal data for Google, it is possible that Google can draw conclusions about the identity of visitors from this data for its own purposes, create personal profiles and link this data to the Google accounts of these individuals. Insofar as you have registered with the service provider yourself, the service provider also knows you. The processing of your personal data by the service provider then takes place under the responsibility of the service provider in accordance with its data protection provisions. The service provider only informs us how our respective website is used (no information about you personally).

We also use so-called plug-ins from social networks such as Instagram, TikTok, Facebook, YouTube, and Pinterest on our websites. This is apparent to you in each case (typically via corresponding icons). We have configured these elements to be disabled by default. If you activate them (by clicking on them), the operators of the respective social networks can register that you are on our website and where and can use this information for their purposes. The processing of your personal data is then the responsibility of this operator according to its data protection regulations. We do not receive any information about you from him.

Data disclosure and data transfer abroad
We also disclose data to third parties within the scope of our business activities and purposes pursuant to Section 3, insofar as this is permitted and appears to us to be appropriate, either because they process it for us or because they wish to use it for their own purposes. This applies in particular to the following entities:

• Service providers of us, including order processors (such as IT providers);
• Dealers, suppliers, subcontractors and other business partners;
• customers;
• domestic and foreign authorities, official agencies or courts;
• Media;
• The public, including visitors to websites and social media;
• Competitors, industry organizations, associations, organizations and other bodies;
• Other parties to potential or actual legal proceedings;
• All Collectively Recipients.

These recipients are partially domestic, but may be anywhere on the planet. In particular, you should expect your data to be transferred to all countries where Milo's GmbH is represented by group companies, branches or other offices (Switzerland), as well as to other countries in Europe and the United States where the service providers we use are located (such as Shopify). If a recipient is located in a country without adequate legal data protection, we contractually oblige the recipient to comply with the applicable data protection (for this purpose, we use the revised standard contractual clauses of the European Commission, which can be accessed here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), unless it is already subject to a legally recognized set of rules to ensure data protection and we cannot rely on an exception provision. An exception may apply in particular in the case of legal proceedings abroad, but also in cases of overriding public interests or if the performance of a contract requires such disclosure, if you have consented or if it is a matter of data made generally available by you, the processing of which you have not objected to.

Duration of retention of personal data
We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or otherwise the purposes pursued with the processing, i.e., for example, for the duration of the entire business relationship (from the initiation, processing to the termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations. In this context, it is possible that personal data will be retained for the time during which claims can be asserted against our company and insofar as we are otherwise legally obligated to do so or legitimate business interests require this (e.g. for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymized as a matter of principle and to the extent possible. For operational data (e.g. system logs, logs), shorter retention periods of twelve months or less generally apply.

Data security
We take appropriate technical and organizational security precautions to protect your personal data from unauthorized access and misuse.

Obligation to provide personal data
Within the scope of our business relationship, you must provide those personal data that are necessary for the establishment and implementation of a business relationship and the fulfillment of the associated contractual obligations (you do not generally have a legal obligation to provide us with data). Without this data, we will generally not be able to enter into or perform a contract with you (or the entity or person you represent). Also, the website cannot be used if certain information to secure traffic (such as IP address) is not disclosed.

Profiling and automated decision-making
We process your personal data in part automatically with the aim of evaluating certain personal aspects (profiling). We use profiling in particular to provide you with targeted information and advice about products. In doing so, we use evaluation tools that enable us to provide needs-based communication and advertising, including market and opinion research.

Rights of the data subject
Within the scope of the data protection law applicable to you and to the extent provided therein (such as in the case of the GDPR), you have the right of access, rectification, erasure, the right to restrict data processing and otherwise object to our data processing, in particular that for direct marketing purposes, profiling for direct marketing purposes and other legitimate interests in the processing, as well as to the release of certain personal data for the purpose of transfer to another entity (so-called data portability). Please note, however, that we reserve the right to enforce the restrictions provided for by law, for example if we are obliged to retain or process certain data, have an overriding interest in doing so (insofar as we are entitled to rely on this) or require it for the assertion of claims. If you incur costs, we will inform you in advance. We have already informed you about the possibility of revoking your consent in section 3. Please note that the exercise of these rights may conflict with contractual agreements and may have consequences such as the premature termination of the contract or cost consequences. We will inform you in advance if this is not already contractually regulated. The exercise of such rights usually requires that you clearly prove your identity (e.g. by means of a copy of your identity card, where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given in section 1. Every data subject also has the right to enforce his or her claims in court or to file a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

Changes
We may amend this privacy policy at any time without prior notice. The current version published on our website shall apply. Insofar as the data protection declaration is part of an agreement with you, we will inform you of the change by e-mail or other suitable means in the event of an update.

Version from 11.06.2023 (please note that this Privacy Policy was translated from German)